Supra Shoes

The trendiest sneakers in the sneaker industry at the moment are Supra Shoes. Supra Footwear launched in 2005 when Angel Cabada decided to follow his interest in making cool, fashionable gear to include sneakers.

Angel Cabada grew up in Orange, County, California where he fell in love with skateboarding. He had a go a regualr jobs, but didn't have the interest. So he decided to break the mold and make clothes with some friends.

His first brand was TSA. Tsa lasted about 10 years before Angel split up with his partner. This was to be the learning curve however where he learned a lot about the business. In 2002, he started KR3W which is still going strong under the umbrella company One Distribution. One Distribution covers both KR3W and Supra Footwear. He had hoped to use the brand KR3W to make footwear, but Angel realized this would be a conflict of interest for people he worked with so he created a whole new brand and this was to be Supra Footwear The name Supra is Latin for "above and beyond". Angel wanted to do something to complement his clothing line, and he thought the shoes out there were too chunky.
His first Men's Supra Sneakers were the Supra Skytops. When Angel first made the Skytop, a lot of people expressed their dislike for it. But it sold so fast it's clear who had the last laugh. The Skytop is still very popular and will continue to stay that way.

There are no celebrities being paid to wear these shoes however there a number of ones who do.. He gives free samples to his friends and they wear them because they like them. Some famous people who wear Supra are Steve Aoki, Chad Muska, and Samantha Ronson who wears Women's Supra Sneakers. One reason for their popularity is that people respond to the genuineness of the brand. Real skaters wear them because real skaters like them. When Angel made the Gold 14k Edition with Chad Muska, people sought after them the way they would to Nike Dunks. The 413 Silver Edition sold out in thirty minutes. Supra's NS line was released in fashion driven trade shows instead of skate shops. Everything was black and white to begin with.

Supra went on to release a number of models which have helped push this brand to the top of the market.

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